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What is the Video Ads feature?

The Broadcaster Center provides a new promotion tool for Broadcasters, where they can upload videos and participate in campaigns to promote their pages. Our promo team evaluates these videos and uses them to set up the campaigns.

You can drive quality traffic to your profile by uploading your own Video Ad today!

Why Use Video Ads?

  • Boost your traffic.
  • Reach a wider audience.
  • Build your image.

How it works?

Click on 'Video Ads' a new page will be displayed containing your videos and the option to upload and manage them:

There are 4 classifications for videos based on the conversion rate:

  • Excellent
  • Good
  • Average
  • Low

Your video will receive a conversion rate (percentage) after 100 impressions. Until we can collect this data, the video will be classified as ‘’Waiting for Data.’’ The percentage can also change with time, since we refresh the data based on any new impressions.

The higher your video's conversion rate, the better! More users will visit your profile and boost your traffic!

Main Requirements

Atmosphere:

  • Spiritual, well-lit, and orderly environment with no recognizable brands or persons other than you.
  • Spiritual tools related to the video topic if any.
  • A close-up angle, with you in the center and in focus, looking directly at the camera.

Production:

  • No background music.
  • No cut-editing, minimum color/light editing if necessary.
  • Good video & sound quality

Theme:

  • Don’t make sound the main component of your video, it can be muted by default in ads. Add subtitles if possible.
  • Show some exciting tools, tarot cards, crystal balls, etc.
  • Do not highlight a specific year, season, or holiday. Videos will be used year-round.
  • Build video content around one or all of the "Three E"s: Entertaining, Emotional, and/or Educational. You can also share success stories.

ABCD of Great Video Content:

ATTRACT: Open strong! Within the first 5 seconds, show tools, hand gestures, and facial expressions to make an impact.

BRAND: Say your name and Oranum naturally and intentionally, include characteristic backgrounds from your readings. Add Oranum branded items if available.

CONNECT: Hold attention with emotion and pacing. Talk about love, career, family. Connect with heartbreaks, disappointments, human nature.

DIRECT: Be direct and tell the audience what to do after watching the video.

To upload a new video, click on the Add new teaser button:

Technical Requirements

  • Video must be between 20 and 30 seconds long

  • File formats: AVI, MPEG, MPG, MOV, FLV, F4V, MP4, MKV

  • 16:9 OR 4:3 aspect ratio, providing both will bring the best outcome.

  • Full HD resolution (1920x1080) or (1920x1440)

  • Frame rate of 29.97 FPS or 30 FPS recommended

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